When we started Dental Cake, our vision was simple: create a tool that empowers dentists to offer affordable, easy-to-manage in-house dental membership plans or discount plans1. But to really understand why we’re so passionate about this, let me take you back a few years.
My wife, Jenna, has been a practicing dentist for 13 years, and for the past 7 years, we’ve owned our dental practice together. Meanwhile, I’ve spent over 20 years as a website developer, including five years working for a global healthcare enterprise. That experience taught me a lot about building enterprise-level software, ensuring compliance with regulations like HIPAA, and delivering scalable, secure solutions. But it also revealed the frustrating side of healthcare technology—overpriced, overcomplicated systems that often overpromised and underdelivered.
We experienced this firsthand as dental practice owners. Every time we looked for new software or services to support our practice, we encountered the same issues:
It became clear to us that the dental industry needed a change. Dentists deserve modern, affordable tools that actually work—without the headaches. That’s where Dental Cake comes in.
Dental Cake is our answer to these frustrations. We’re starting with a specific pain point: helping dentists manage in-house membership plans. These plans are crucial for patients without insurance, offering them an affordable way to access care while providing practices with consistent, predictable income.
But here’s the problem: most of the current solutions for managing these plans are either too expensive, too complicated, or both. So, we set out to create something different—software that is:
Over the years, Jenna and I have seen how transformative in-house membership plans can be for both patients and practices. For patients, these plans offer peace of mind and a clear path to affordable dental care. For practices, they create loyalty, encourage regular visits, and smooth out income fluctuations.
Yet many dentists hesitate to offer these plans because managing them can feel overwhelming. How do you track memberships? What’s the best way to handle renewals? How do you ensure patients stay engaged? Dental Cake is designed to take these worries off your plate so you can focus on what matters most—providing great care.
We’re not just building another piece of software; we’re building a solution that dentists actually want to use. Here are a few ways we’re setting ourselves apart:
Our software isn’t finished yet, but we’re working hard to bring Dental Cake to life. The development process is driven by the same principles we’ve built our practice on: honesty, simplicity, and a commitment to serving others.
In the meantime, we want to connect with dentists like you who share our vision for a better way to manage in-house plans. If this resonates with you, we’d love to hear your thoughts. What challenges do you face when managing membership plans? What features would make your life easier?
Building Dental Cake isn’t just about creating software; it’s about building a community. We want to work together with dentists to create tools that truly make a difference.
If you’re interested in learning more or staying updated on our progress, please sign up for our email list. You’ll be the first to know when Dental Cake launches, and we’ll also share tips and insights to help you grow your practice in the meantime.
Thank you for taking the time to read our story. We’re excited about what the future holds and can’t wait to bring Dental Cake to your practice.